When people are busy, they forget to take the time to check what’s going on in the outside world: they may not have the time to look at RSS feeds or websites, for days or weeks. For this reason, we give them the opportunity to sign up to a personalised e-newsletter for regular highlights and updates.
Not only does this give them the chance to take a break and catch up with the technical news that interests them, but it gives you the opportunity to highlight specific events, issues, or projects that are important to your organisation.
What exactly does the newsletter contain? Essentially, it can be anything that we have on the website: the latest news, events, jobs, books… whatever you’d like, all filtered by the individual’s own customisation settings and (optionally) location. This optimises engagement.
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